Category Archives: EVP

#atcsyd Day 2.. The Awesomeness Returned!

Man what a day…. sorry, it’s late I’m writing this, but I just arrived at home. (took a few more days, went back to work, and now finished this)

But back to the start of my day…

Great start… woke up without the sound of crying (I have young children… this is a perfect start of a day!)

Then… awesome breakfast provided by the #atcsyd guys (the food at this event was magnificent!)

Rebecca Houghton was the emcee today, and for a lady who was introduced as someone who is self confessed as unfunny, she had the room giggling and laughing and well, eating out of the palm of her hand.. Even if she did crowdsource her 10,000 steps for the day. (I won’t tell anyone though)

Then Rebecca did something that has the potential to change my professional life.  She introduced Glen Cathey who presented  “Moneyball Approach to Recruitment” Big Data – Big Changes… aka The art of winning an Unfair game…

It’s fair to say that “Big Data” was the term for the day!

Changing of mindsets and questioning what Real Data you need to make GREAT decisions….. and can you validate your currently held assumptions and ensure you don’t hold any biases of any type.  He shocked (and worried) the majority of the people in the room, with some stats about the relative success of tall people (over 6 foot 2) versus not so tall people. (Glen stated that 3.9% of American males over 6’2, however 30% of CEOs are over 6’2, a disproportionate number you’d think… interpret as you will!)  Sadly I qualify for the latter.  On a personal note, I could hear my Dad in my head, throughout this presentation with the idea of the “Assumption” doctorate.  ie Don’t assume things, get backing from your ideas with statistical data.

Questions raised in my head were, what data do I have to challenge? What do I want to challenge?  As far as I know the majority of Recruiting is subjective, you like the person, they perform OK in interviews, their chances of getting hired are greater than those who don’t interview well, but may have other core skills.

With Moneyball Recruiting, Glenn, suggests we “Move away from subjective means of assessing talent and make hiring decisions more objective, fact and empirical data based means”  The idea that Google have a specific “People Analytics” team, gives us something to think about, apparently all “people decisions” at Google are based on Data and Analytics.

Imagine if as an employee you carry your statistics across your career like sports people do? Raw numbers out there for everyone to see and assess! How would you feel? Would it change the way you work?

Glenn then raised the idea that “Intelligence” is a core predictor of performance.  Statistics given stated that if you use “intelligence” as a core predictor of performance, you’ll be right 65% of the time.  That’s not a bad score  I wouldn’t think.  The question raised was “What is intelligence?” “Are we talking Emotional Intelligence? Street smarts or your IQ?”

Another question was raised, which realistically hit right at the heart of a core belief of what we do as Recruiters or Sourcers.  “Why do you want to hire an industry re-tread?” Someone over looked by someone else, or already working at another place.  Why do that or could you identify people outside your core beliefs and ideals who could do the job as effectively, if just viewed a little differently?  Looked at through more objective eyes, through the identification of core “Traits” or “signals of success”.  These questions had a huge impact on the crowd, you could almost hear all the cogs turning in the collective brains of the attendees… How can we re-look at what we do?  The big question was then posed “If you had to start all over again… what would you do differently?”

In case you were thinking the age of information was taking over, and Recruiters we fast becoming an endangered species, Glenn concluded that “Great strategies… without great people, are not worth a damn!”  So, we’re still hanging in there people.. room for us all yet!

Adding to the days geekfest was Simon Cariss talking about “Global intelligence leverages HCM Decision making”.   Essentially Simon took us on a magical tour of numbers.  (I saw in some circles it described as #dataporn!) Just having some fun with them, showing us how data can tell us a story.  He illustrated this story with the global launch of the virtual launch of the iPad 5 (it’s invisible folks!) and how everything connects.  This dude seriously had his geek on… (it was great). (Another highlight was Simon’s Australianising the infamous “Purple squirrel” with a “Red Possum” LOVED IT!)

He then asked a question, based around the idea that “the door of the CEO is always open, for the right information”.  What is the right information your CEO requires to make decisions? Can you simplify it down to one number? In the age of mobile information and smaller screens, maybe this is something you need to think about! (Apparently for those “Hitchhikers Guide to the Galaxy” fans, 42 is not the number!)

Howard Kotzen was up next “Building a case for intuitive Technology and integrated Talent management”, more talk of Big Data and continuing on the theme of “asking the right questions” a perfect follow up for Simon.  He spoke about talent ownership and the responsibilities for success.  How Recruitment should be seen as an Enterprise Resource Planning idea, where each silo of the process understands and appreciates the fact of their dependency on one another, striving for the same goal of company success.

Howard’s talk was followed by a person I was really looking forward to hearing, and meeting, Master Burnett.  He gave a talk on “Lean Recruitment Marketing” – I loved this talk, fast paced, thought provoking and practical.  Just what we (OK I’m speaking for myself) wanted in a conference like this.  It was tough to take notes, as my mind was going flat out trying to keep up with everything.  I took pics of the slides, which I’ll share if I get the permission of Trevor and his team.

Bottom lines (yes plural, as he made some great points which stuck with me and may have changed the way I look at Recruitment… again!)

Master asked us to think about our Marketing, and question “What’s changed in 10 years?”  Think about the channels you used, how many of them are obsolete now?

He spoke about the polarisation of our audience now across our multiple SPOPs (Social Points of Presence) cool term huh! and the fact that now the audience will talk back and readily question

Are we forcing our old stuff into new markets?

These Lean philosophies will test market, and see if our assumptions are accurate.  Try many things, in small doses across many mediums.  Measure, iterate, try again! (wash, rinse repeat!) Trust data over opinions, build and derive that data yourself!  And allow yourself the flexibility to move with the times.  Who would have thought about marketing/recruiting in Pinterest a year ago?  Be dictated to by the conversation and get to a stage where you are leading it!

He spoke about how in this age speed and flexibility are the new drivers of competitive advantage, process slows us down! (For those that know me, it was music to my ears)  Apparently, Life happens when you’re stuck in the middle of process!

Master was not talking about throwing “process” out the window, but get rid of in the aim of trying things, in small stages to reach an outcome (or not).  He encouraged us to think about outcomes versus output.  Don’t talk stats of interviews achieved, page views, eyeball minutes, etc.  Talk about outcomes, be specific, make it measurable, attainable, relevant and of course bound by strict time constraints.

The game changer?  This really resonated with me.  The outcome of successful Recruitment is great performance and success of the business!  What do you think about that? Not talking “bums on seats” in a timely manner, not talking time to hire or quality of hire, not talking longevity of hire, but business success.  BAM

(Makes sense doesn’t it, but haven’t really ever taken it to that extreme!)

Sadly, due to travel plans I had to miss the unconference sessions, but I have no doubt they would have continued down the stream of thought provocation.  I look forward to reading more posts as they filter out about this great conference.  Hat tip to all the organisers, speakers and attendees.  I just love the conversations! Can’t wait until the next one!

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#SocialRecruiting, not the mesiah… just a very naughty boy!

Don’t get me wrong, you know I’m a fan of this genre of Recruiting.  That said, I am getting a bit sick and tired of reading blogs, tweets, opinion etc about how this is all completely changes the game and is the best thing that has ever happened to the Recruitment industry.

Is it a help or a hinderance? I’m comfortable sitting here on the fence, it’s a bit of both.

When I was a young lad (OK eye roll moment), we didn’t have the internet, resumes were posted in envelopes (yes people bought stamps) or faxed in (ask your parents) or occasionally hand delivered, printed on different coloured paper and cover letters were even sometimes hand written (no not in a cursive font.. with a pen!).  This bit here may rock your world.  Guess what? People still got hired, Recruiters still made their numbers.  Recruiters had their way of locating people, of knowing who’s who in everyone’s zoo.  However, our mediums of communicating with people were the phone, a letter, a fax or (heaven forbid) a face to face meeting.  We couldn’t poke, SMS, inMail, DM, Facebook or Tweet them.  It was a simpler life.

Now days, there are way more ways to skin a cat.  Social Media has muddied the waters a bit.  There are so many mediums now that you need to be across as a good Recruiter.  It takes focus, I mean it takes focus away… it can be a time suck, you find a rich vein of people in a certain medium and BANG… 3 hours have gone.

I met with a CEO a little while ago who was really excited by the fact that his new “Social Media experts” had made a Facebook page which had quite quickly passed 1000 likers.  They were pretty chuffed with themselves.  The nice guy in me should have let that pass and congratulate them and move on.  Sadly that nice guy must have been daydreaming about coffee or something, and that internal monologue came out loud… on its own. “Why? What are you doing with them? what’s the aim?”  That question really threw him.  There was no answer.  The answer was essentially, “well… we needed a Facebook page”   My point? Why bother?  If there isn’t a goal in mind, no rhyme or reason if you are not measuring something, how do you know it’s successful or not?

That said, it is very handy.  It helps locate, connect and even kind of engage, but it doesn’t change the historical idea that all the quality comes from the conversation.  It really does make our life a little easier, however it also makes it a whole lot busier. With more and more channels opening up which tell the world, they are THE new widget which will find you all the staff you need!  Where do you go? what do you do?  Which rabbit hole do you go down and follow, and when do you pull the pin and stop.  You’ve connected with so many people and you really need to respond to all the messages, tweets, DMs, RT’s, questions etc… Whilst this is all good from a marketing, and future placement/talent pooling point of view, how does it help you today?  I mean, after you’ve done that awesome search, found the perfect candidate, contacted them and hired them that is.

So, take it for what it is, it is another tool, another medium in your Recruitment strategy, don’t forget the others, trust me.  Take two maybe, and call me in the morning.

 

#TruAus Words from Australia’s first Recruitment UnConference

Bill Boorman (@Billboorman) brings his #TRU movement to Australia.  Following an after party from Eminem Melbourne Show.  #TRUAus looks at the current, future and game changing technologies in the Recruitment space.  Futurist Kevin Wheeler (@KWheeler) was involved for great perspective.. Comments here from Ross Clennett (@rossclennett) David Als (@davidAls), Justin Hillier (@Justin_hillier) Martin Warren (@MartinWarren) Discussions included, “Future of work” “Facebook v LinkedIn v Google+) Video’s place in recruitment, Analytics and Referral programmes.

Part II – The Very Cranky Bear – A child’s tale re Consulting and/or Customer Service

Another of my favourite books I read my kids every night is “The Very Cranky Bear”, by Nick Bland, my son received this book from Santa this year and it quickly became the most requested book in the house.

The imagery is great, the story funny, simple and moving… and yet an amazing learning lesson for Consultants and/or Customer Service professionals.

Brief Synopsis:

“In the jingle jangle jungle, on a cold and windy day, four furry friends found somewhere warm to play”

OK this is where is gets hairy… forgive the pun… our four main heros include, Moose, with marvelous antlers, Lion, a golden mane, Zebra had fantastic stripes, and Sheep, now sheep was plain.

None of them had noticed, that sleeping in their sanctuary of a cave was a bear… a Very Cranky Bear to be precise (AKA THE CLIENT) … who chased them out of the cave into the cold, wet weather with a number of well placed, loud “ROARs!”

The four friends were pretty disappointed with this outcome, and decided that there had to be a reason for this bear to be so cranky, (apart from them interrupting his slumber of course) and that if they could make him happy, he’d simply let them share.

Zebra was the brains of this outfit… who couldn’t see the responsibility but could see the solution. Zebra loved his wonderful stripes, they always made him happy… therefore is this bear had stripes.. he’d be happy too.. Simple problem solved…? Moose interjects with the thought that Stripes are a bore…, his antlers always made him smile.. “let’s give that bear a pair”… Lion disagrees with confidence “no no no no no” says lion “antlers are a bore” ” a golden mane like mine, will cheer him up for sure”. Alrighty then… 3 of our 4 hero’s go collecting things to ensure that they will make Bear happy.

This leads to one of the funniest pictures I have seen in ages.. reminds me of the old saying that a camel is a horse designed by committee.

Needless to say, but the Bear, now sporting new stripes, mane and antlers is not impressed…. he gets angry again, and chases out helpful hero’s out of his cave. On his way back into the cave, he stops and Roars and the unsuspecting Sheep. “All I really want.. is a quiet place to SLEEP”

Armed with this information, Sheep, shaves of half his wool, makes a pillow for our Cranky Bear. This makes the Cranky Bear happy and he soon falls fast asleep, maybe dreaming of a plain but thoughtful sheep.

Here’s my link:

Sheep, was the only consultant… Sheep listened to the problem, accepted responsibility, acted, invested personally in the solution and won over the client… whereas the others tried to impose their own solution on the Client’s problem and were magnificently unsuccessful.

You need to listen to your client, find out where their pain is, what the problem really is and from there formulate your strategy from there. Ask the dumb questions, clarify, and get that tailored solution for your client.. that will get you remembered.. boost your unique value proposition, and will have turned that Cranky Bear client of yours into a client for life!