Category Archives: listening

I LIED TO YOU

OK, so I lied… There I said it.

More of a lie of omission. I was reading over my blog, which has gone way longer that I actually expected it to, I mean who’d have thought that I’d still be doing this 18 months on. Anyway, I wrote an entry in February titled, “Why I blog” I wrote all the things I was feeling at the time, but re-reading it, I missed something out. Why I started it?

This will sound bad, but the honest answer is money. I had this great idea that if I wrote a blog, whacked some Google Adsense on the side of it, and I’d be sitting back having a full time job just counting the cash that would just roll in. Funnily enough… It didn’t work. Checking my balance, after over 18 months and almost 90 posts now… I’m up to a grand total of AUD$5.67. Maybe I could build a personal brand which will launch my career internationally? Not really.

So what is in it for me then? Surely there has to be something? I’m not a coach, who by their very presence in Social Media is advertising their products and services (even if they say they aren’t), I’m not a social media guru, but I’ve learned about a lot of new stuff I’ve had to try, I’m not part of an agency, which would use this as company branding to show the strength of their Recruiters and themselves. Somewhere where it could be possible to show a genuine return on the investment put into it. That said it is only time…

I figured it out, bottom line reason. Because it’s only fair. A simple answer really, but the god honest truth (with the fact that I enjoy it, blogging and learning more about Recruitment has become my hobby too. Sad isn’t it)

What do I mean? I really feel like I’m part of a community here and by here I mean in the social media realm. Communities like Recruitingblogs.com, ERE.net and the Australia/NZ site hosted by Paul Jacobs Recruitment 2.0 Asia Pacific. These places have become my professional life blood. People from all over the world contributing and learning from one another. Sure there are a constant few names that pop up in conversations, or writing blogs or contributing to conversations, forums etc. I’m now pretty comfortable saying I have friends all over the world now, that I have never met. I’d like to one day, but I feel like I know them.

These people are spending their time writing articles, contributing to conversations, that I am reading. FOR FREE! I honestly believe it is the least I can do to put a little back. If it adds value to anyone, then that’s a bonus, but it’s what happens in a community. Give and take you know.

There are some amazing people out there giving their time and expertise for free, all because they believe in the industry, are passionate about what they do and genuinely feel the need to basically help out. Check out those sites I mentioned before to see what I mean. If you’re a Recruiter and you’re not on these sites, then you are doing yourself and you company a disservice. Just like in Sales, you learn more by listening than talking, (you know the old 2 ears 1 mouth, use in that ratio) but to get the most out of things, you still have to contribute, open your mouth, get your hands on your keyboard and get into it.

Don’t get me wrong, if I can find a way to seriously monetize my blog, then I’m all over it (I feel nervous that I will get lots more spam tweets now), until then, my day job still pays the bills and until child number 3 arrives, my blog, my twitter, my social media outlets is what keeps me up happily up at night.

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Part II – The Very Cranky Bear – A child’s tale re Consulting and/or Customer Service

Another of my favourite books I read my kids every night is “The Very Cranky Bear”, by Nick Bland, my son received this book from Santa this year and it quickly became the most requested book in the house.

The imagery is great, the story funny, simple and moving… and yet an amazing learning lesson for Consultants and/or Customer Service professionals.

Brief Synopsis:

“In the jingle jangle jungle, on a cold and windy day, four furry friends found somewhere warm to play”

OK this is where is gets hairy… forgive the pun… our four main heros include, Moose, with marvelous antlers, Lion, a golden mane, Zebra had fantastic stripes, and Sheep, now sheep was plain.

None of them had noticed, that sleeping in their sanctuary of a cave was a bear… a Very Cranky Bear to be precise (AKA THE CLIENT) … who chased them out of the cave into the cold, wet weather with a number of well placed, loud “ROARs!”

The four friends were pretty disappointed with this outcome, and decided that there had to be a reason for this bear to be so cranky, (apart from them interrupting his slumber of course) and that if they could make him happy, he’d simply let them share.

Zebra was the brains of this outfit… who couldn’t see the responsibility but could see the solution. Zebra loved his wonderful stripes, they always made him happy… therefore is this bear had stripes.. he’d be happy too.. Simple problem solved…? Moose interjects with the thought that Stripes are a bore…, his antlers always made him smile.. “let’s give that bear a pair”… Lion disagrees with confidence “no no no no no” says lion “antlers are a bore” ” a golden mane like mine, will cheer him up for sure”. Alrighty then… 3 of our 4 hero’s go collecting things to ensure that they will make Bear happy.

This leads to one of the funniest pictures I have seen in ages.. reminds me of the old saying that a camel is a horse designed by committee.

Needless to say, but the Bear, now sporting new stripes, mane and antlers is not impressed…. he gets angry again, and chases out helpful hero’s out of his cave. On his way back into the cave, he stops and Roars and the unsuspecting Sheep. “All I really want.. is a quiet place to SLEEP”

Armed with this information, Sheep, shaves of half his wool, makes a pillow for our Cranky Bear. This makes the Cranky Bear happy and he soon falls fast asleep, maybe dreaming of a plain but thoughtful sheep.

Here’s my link:

Sheep, was the only consultant… Sheep listened to the problem, accepted responsibility, acted, invested personally in the solution and won over the client… whereas the others tried to impose their own solution on the Client’s problem and were magnificently unsuccessful.

You need to listen to your client, find out where their pain is, what the problem really is and from there formulate your strategy from there. Ask the dumb questions, clarify, and get that tailored solution for your client.. that will get you remembered.. boost your unique value proposition, and will have turned that Cranky Bear client of yours into a client for life!