Category Archives: socrecruitau

#SocialRecruiting, not the mesiah… just a very naughty boy!

Don’t get me wrong, you know I’m a fan of this genre of Recruiting.  That said, I am getting a bit sick and tired of reading blogs, tweets, opinion etc about how this is all completely changes the game and is the best thing that has ever happened to the Recruitment industry.

Is it a help or a hinderance? I’m comfortable sitting here on the fence, it’s a bit of both.

When I was a young lad (OK eye roll moment), we didn’t have the internet, resumes were posted in envelopes (yes people bought stamps) or faxed in (ask your parents) or occasionally hand delivered, printed on different coloured paper and cover letters were even sometimes hand written (no not in a cursive font.. with a pen!).  This bit here may rock your world.  Guess what? People still got hired, Recruiters still made their numbers.  Recruiters had their way of locating people, of knowing who’s who in everyone’s zoo.  However, our mediums of communicating with people were the phone, a letter, a fax or (heaven forbid) a face to face meeting.  We couldn’t poke, SMS, inMail, DM, Facebook or Tweet them.  It was a simpler life.

Now days, there are way more ways to skin a cat.  Social Media has muddied the waters a bit.  There are so many mediums now that you need to be across as a good Recruiter.  It takes focus, I mean it takes focus away… it can be a time suck, you find a rich vein of people in a certain medium and BANG… 3 hours have gone.

I met with a CEO a little while ago who was really excited by the fact that his new “Social Media experts” had made a Facebook page which had quite quickly passed 1000 likers.  They were pretty chuffed with themselves.  The nice guy in me should have let that pass and congratulate them and move on.  Sadly that nice guy must have been daydreaming about coffee or something, and that internal monologue came out loud… on its own. “Why? What are you doing with them? what’s the aim?”  That question really threw him.  There was no answer.  The answer was essentially, “well… we needed a Facebook page”   My point? Why bother?  If there isn’t a goal in mind, no rhyme or reason if you are not measuring something, how do you know it’s successful or not?

That said, it is very handy.  It helps locate, connect and even kind of engage, but it doesn’t change the historical idea that all the quality comes from the conversation.  It really does make our life a little easier, however it also makes it a whole lot busier. With more and more channels opening up which tell the world, they are THE new widget which will find you all the staff you need!  Where do you go? what do you do?  Which rabbit hole do you go down and follow, and when do you pull the pin and stop.  You’ve connected with so many people and you really need to respond to all the messages, tweets, DMs, RT’s, questions etc… Whilst this is all good from a marketing, and future placement/talent pooling point of view, how does it help you today?  I mean, after you’ve done that awesome search, found the perfect candidate, contacted them and hired them that is.

So, take it for what it is, it is another tool, another medium in your Recruitment strategy, don’t forget the others, trust me.  Take two maybe, and call me in the morning.

 

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Fish where they are son!


I’m sitting at home now digesting the conference I just attended Inspecht and ATC’s Recruitment Revolution, and while I will blog about this amazing day later on when I have fully disseminated all the information and translate my notes and scribbles, there is something bubbling to the top I just need to write about now.

This conference was all about Social Media Recruiting. A great topic and I could have spoken, listened and learned for much longer than the one day I got, I am a sucker for this stuff.

The final “debate” however became the straw which broke this camels back as far as blogging or not.

It was all about the relevance of job boards with social media gaining so much of a foothold in all our minds. We were lucky enough to have to strong/passionate speakers in the area. Stephen Collins from Acid Media and Jake Andrews from Seek.com.au (I”ll let you figure out who was arguing which point) Call it a “naughties” version of “video kills the radio star”. An argument as old as Social media I believe, why? because there is no firm answer, just view points.

However, my thought, isn’t overly intertwined with this. Let me put my cynic hat on. AND let me preface this by I am a HUGE Social Media fan/junkie call it what you will and I believe in the concept and business benefits. But…..

Is it for everybody?

There was a “flyer” inside the great little compendium they gave delegates which had the slogan “The hook may have changed but you still need the right bait” (with a picture of a laptop on a jetty) Pretty cool I thought. Whilst reading that, my Dad’s voice appeared in my head (yes, it’s been happening a lot of late, not sure what that means). I heard his voice telling me “you can have all the best equipment son, but you still won’t catch anything if the fish aren’t there. You have to know your spots, read the tide, read the signs, and signals and be prepared to move if you got all that wrong!” Let’s face it, some days they just weren’t there.

So, will Social Media spell the end of job boards.. NO! Did job boards spell the end of newspapers, no, did video actually kill the radio star (well not the DJ’s and shock jocks)

Not everyone is findable online. Not even all Gen Y’s (insert gasp here). I’m lucky, my talent pool is in IT world, so I have an expectation that my candidates would have some kind of online footprint to track down.

But what if I was looking for Forklift drivers? Landscape gardeners? Mechanics? Builders? Taxi drivers (OK bad example) etc.. Would I be confident I could locate talent in these areas online, utilising all the social media secrets I’ve just learned. No, not at all. I’d think I would have to go where they are (and Stephen got to this point). You have to move to where the fish are! He spoke about going to the local footy clubs, finding out where their wives hang out, using unions etc. Getting your message to where you audience can read it.

You can have the best Social media Recruitment strategy, have a great Facebook fan page, a twitter site and capability, LinkedIn presence, or even Myspace page (etc etc etc), the best value proposition, the best landing site…. but, if your fish aren’t there, what’s the point?

Keep the Social media concepts in your head though. Find your audience (where ever they hang out), listen to your audience, engage your audience, and add value to your audience. You don’t need to rely on technology for that.